Soi Cowboy street, off the main Sukhumvit Road in Bangkok, has some 40, mostly go-go bars, that caters mainly to tourists and expatriates. Most bars have women in bikinis dancing on a stage,. When Prime Minister Thaksin Shinawatra was elected in 2001, his government instituted a "social order" campaign. As part of this, all bars, nightclubs and restaurants had to close by 2am.